Mastermind Of Despicable PR Campaigns
“ Berman is known for masterminding public relations campaigns against animal rights, Mothers Against Drunk Driving, and labor unions. Berman’s strategy is to go to the masses and persuade them to pressure office-holders,” said Dunbar. “Since he’s not contacting lawmakers he doesn’t have to register as a lobbyist and say who he’s working for or how much he’s getting paid. It’s tricky, the First Amendment applies to Berman too, the onus is really on the journalists and the public.